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What is an online survey?
An online survey is a set of structured questions that the respondent completes over the internet, generally through filling out a form. It is a more natural way to reach out to the respondents as it is less time consuming than the traditional way of gathering information through one to one interaction and less expensive. The data is collected and stored in a database, which is later evaluated by an expert in the field.
As an incentive for respondents to participate in such online research, businesses offer rewards like gift cards, reward points that they can redeem for goods or services later, free airline miles, discounts at gas stations, etc. Research studies with rewards are a win-win situation for both businesses and respondents. Companies or organizations get valuable data from a controlled environment for market researc